How to get your news in the paper
Do you want to know how best to get information about your
group or organization into the pages of The Sealy News?
If so, read on.
Each week I face the same old conundrum: Do I take the time
to edit wordy and poorly worded press releases or skip them in favor of things
that are concise and well-written? Actually, it’s my job to edit the stuff that
readers send in, so it’s not much of a conundrum at all, unless space in the
paper it tight and I have to carefully choose what gets in and what waits a
week.
If you want to make sure your submission gets in rather than
hold for another week, please consider the following tips.
First and foremost, keep it simple. I can’t stress this
enough. Any submission should contain who, what, when, where, why, and how.
Here is an example: The Local Nonprofit Agency (who) is holding a fundraiser
(what) at 2 p.m. on Aug. 31 (when) at the Local Community Center, 123 Main St.
(where) to raise money for charity (why). The agency will sell items and
collect donations for the cause (how).
Next, please include contact information, including a phone
number, email address, or website, as appropriate. That way if anyone needs
more information or wants to register for an event, they can do that.
The next most important thing is to make sure you submit
your item in a format that I can copy and paste into a Word document. That
means either writing your information directly into the body of an email and/or
attaching a Word document. If you have a computer, please, as much as possible,
avoid using PDFs. Some are in a format that permits the ability to copy and
paste text, but many are images and do not allow that.
If you have a photo to send, please send it as an attachment
to the email as a JPG (JPEG) file. Please do not attach it to a Word document
or PDF, as it is more difficult to extract those photos and they lose image
quality in the process. Also, please provide the names of people in the
pictures. That is important.
As you can see, we rely heavily on email for submissions and
the exchange of information. I know not everyone has a computer and for those
who don’t, we do welcome submissions that are mailed or dropped off. In those
instances, we ask that items be typed or printed legibly.
Although we will take information over the phone, please
keep in mind that using the phone is very problematic. For one, I am hard of
hearing and I have a difficult time with phones. Secondly, it is very easy to
make a mistake with information given over the phone. Third, without written
confirmation, we have no way to make sure information given over the phone is
correct.
These guidelines also apply to people submitting letters to
the editor. We require that the writer include their name and city of
residence. In extremely rare instances we will run an anonymous letter, usually
to protect the safety of the writer. In any case, no letter writers are
anonymous to us. If we don’t know who you are, your letter – or any submission
for that matter – will not run. (Remember, even Woodward and Bernstein knew who
Deepthroat was.)
The final thing I need to note is our deadlines. We need
everything in by Friday for the next week’s paper. I know it seems like a long
time before the Thursday paper, but keep in mind that your item, and dozens
like it, must be edited, sent to a page designer, and then sent to the press on
Tuesday. Most of that work is done on Monday, in addition to things that we
have planned ahead to write and report on Mondays. Plus, by Friday afternoon we
are planning out the paper and need to know what needs to get in. If we don’t
have your information we can’t make plans for it.
I hope that this information will be helpful to you. It’s
most definitely helpful to me. In this day and age of instant digital communication,
I, like many journalists, do the work that three or four people used to do just
a few years ago. We do not have typesetters. I’m it. In addition to editing the
paper, I’m also half the reporting staff. My time is limited, as is space in
the paper.
We want very much to get your information in print, but to
do so we need you to help us out as much as possible. If you have any questions
about how to submit something, please feel free to call me (regardless of what
I just said about the phones, I can usually carry on a conversation as long as
I’m not trying to take notes). I’d rather take two minutes to explain it to you
than take 15 to re-write something.
In the meantime, please keep sharing your news. It’s
important to us and to the community.