Survey says: Stop sending stupid surveys!
It seems these days you can’t even blow your nose without the tissue company wanting you to complete a survey about their product and your experience.
Them: On a scale of one to 10 with one being the worst
possible experience and 10 being the absolute best possible experience, how
would you rate the performance of the tissue you just used?
Me: I don’t know and I don’t care.
Them: On a scale of one to 10, how would you rate the
strength of the tissue you just used?
Me: It caught the snot, isn’t that enough?
Them: On a scale of one to 10, how likely are you to
recommend our brand of tissues to your friends?
Me: I’ve never recommended a brand of tissue before. Why
should I start now?
Them: Please provide any additional feedback that might
help us improve your nose-blowing experience using our product.
Me: Yeah, how the heck did you even know I just blew my
nose?
Them: Please consider leaving us a review at (insert name
of online service here).
Me: Leave me alone. Go away! Shoo!
Seriously, it seems you can’t go anywhere or do anything
without getting hit up with a survey. Grocery store and restaurant receipts try
to bribe you to take their survey with the chance of winning cash or free food.
If you eat out, go to the barber, get gas, buy groceries, shop for clothes or walk
across the street, you’re going to get an email and/or text asking for your
opinion in a survey. Enough already!
I’ve had the experience of going through some minor
surgeries lately. Guess what? The hospital wants to know how they did. The
surgeon wants to know how he/see did. The anesthesiologist wants you to take
their survey. And they text and email until you finally relent.
At first filling out surveys was kind of a novelty. It
was fun to do. Now it’s annoying. I’m to the point of grading service providers
much harder than I used to. I mean, if the purpose of the surveys is to improve
customer service and satisfaction, then I expect five-star service everywhere I
go. Trust me, it ain’t happening.
Now, the only time my wife and I look forward to filling
out surveys is when we’ve had a bad experience. If we leave a restaurant or
someplace where we’ve had poor service and my wife says, “I hope they send me a
survey,” you can bet it’s not going to end well for someone.
There are times when we get outstanding service and we’re
more than happy to express that. Our preference, however, is to express it in
the tip rather than in a survey. I had a restaurant job many moons ago and I
know from experience that tips directly correlated to the quality of service I
provided. That told me enough. As an assistant manager, it was easy to tell
which waitresses did a good job and which ones didn’t. No survey required.
Whenever you call a customer service person on the phone,
nine times out of 10 you will be asked to hold on the line to take a short
survey. Nine times out of 10 I will simply hang up unless I had really, really
good or incompetently horrible service. Seriously, if my call is being recorded
for quality and training purposes, what more does a supervisor need?
Sometimes I wonder what companies actually do with the
information they gather in their surveys. Do they lord it over employees? Do
they joke about it with other companies?
Company A: Hey, look what we got this moron to do.
Company B: Wow, you rejected his refund and got him to
like it?
Company A: Yeah, people will do anything for free widgets.
Company B: Well, look at this. We caught this person
blowing his nose and now he’s recommending us to everyone he knows.
Company A: How did you get him to do that?
Company B: It was simple, we gave him a survey.

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