Catalogs delivered Christmas joy
A long time ago, well before Black Friday was a thing, there was great anticipation for the arrival of the Sears and JC Penny’s catalogs.
When
the phonebook sized full-color catalogs arrived in the mail, my two brothers
and I would either huddle together around them or fight over them (usually the
latter). Either way, the arrival of the books was a harbinger of Christmas. We
would spend hours poring over the toy section, drooling over the toys we wanted
to find wrapped under our Christmas tree. We would circle the ones we wanted
and made sure Mom knew exactly which ones they were.
Most of
my choices were action figures. I circled the ones I didn’t have or the ones
that needed to be replaced. The Mego superheroes and Star Trek figures and
playsets usually topped the list, along with The Lone Ranger, Johnny West, and
G.I. Joe. As I got older, bikes and skateboards moved to the top of the wish list.
That was followed by BB guns, shotguns, hunting accessories, etc.
Aside
from the toys, the best part about the catalogs was the secret fun we had with
them. When we thought no one was looking, we would flip to the lingerie section
and ogle the ladies modeling their unmentionables. It was an adolescent thrill
that I’m sure most boys our age enjoyed back then. It was the next best thing
to Playboy for a 10-year-old kid.
Sometimes
we would take an eraser and try to lightly brush away the bras in hopes of
seeing more. We knew we wouldn’t, but it was worth a try. Inevitably we would
doodle on the pictures, blocking out teeth, making devil horns, and scribbling
beards on the model’s faces. By early December our catalogs were dogeared and
well worn.
One of
our holiday traditions was to take a family trip to Kmart or the mall to shop.
Our parents usually gave us $20 each to spend on gifts. I have a lot of
memories of pushing a cart through Kmart with my jacket in the basket to hide
the gifts. It was a cat-and-mouse game of getting gifts without being seen by
the recipient and then buying them and getting them hidden in the shopping bag
for the trip home. At home we would take the loot to our rooms and wrap them
and then place them under the Christmas tree.
Every
year we watched “Rudolph the Red-Nosed Reindeer” and other annual holiday
favorites. We never missed them and often spent days in anticipation for them
to air on TV. Decorating the Christmas tree was also a big deal. We all had
favorite ornaments that we placed in prominent spots each year.
Back
then the radio stations mixed Christmas music with their regular fare. But on
Christmas Day, it was all Jingle Bells. Nothing but Christmas music all day!
Now it’s nothing but Christmas music all month. After a week I’m tired of it.
Not my wife. Sandy could listen to Christmas music year-round if she could get
away with it.
Looking
back, one of the things that made Christmas so special was the anticipation.
Although it was agonizing at times, the anticipation of Christmas made it that
much more exciting. I never slept long or well the night of Christmas Eve. I
was always peeking to see if Santa had arrived. We always left milk and cookies
for him and come morning they were gone. The pile of packages under the tree
would be bigger.
My
parents had to set the five o’clock rule on Christmas Day. We could not wake
them up before 5 a.m., which we did like clockwork. To add to the anticipation,
we had to wait for their coffee to brew before we settled down to open gifts.
By 5:45 a.m. there would be toys, new clothes, and wrapping paper everywhere
and three boys out cold asleep.
Later
in the day we would call grandparents and other relatives and give thanks for
the gifts we received. The hard part was remembering who gave us what because
we ripped them open with such reckless abandon, we didn’t pay attention to who
sent them. Usually, Mom could sort it out before each phone call. Sometimes we
would sheepishly have to ask which gifts Grandma got us.
In my
adult years, the religious aspects of Christmas became more prominent in my
life, followed by watching my children go through the same anticipation for
Christmas that I did at their age. The difference is that they grew up in the
digital age and there were no catalogs to mark up and ogle over. I still try to
watch the old Christmas specials each year, though my kids think they’re dated
and corny. We all look forward to candlelight services at church and dining on
the feast that Sandy will spend days preparing.
This is
such a special time of year and I hope each one of you enjoy it and the
anticipation of things to come. Most of all, I hope everyone will remember the
reason for the season and celebrate Jesus, the only gift that comes with
eternal rewards.
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